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What is Scrunch?
Scrunch is a platform that monitors how your brand appears in the answers of the main AI assistants and helps improve that visibility. It is also part of the Sitecore ecosystem.
Solution · GEO with Scrunch
GEO with Scrunch: improve how your brand appears in AI answers
More and more customers ask ChatGPT, Gemini or Perplexity before searching on Google. We measure what they say about your brand and work so they mention you, with correct information.
- Powered by Scrunch, a Sitecore company
- Sitecore Platinum Partner
GEO
What is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing a brand's content and digital presence so that generative AI engines, such as ChatGPT, Gemini, Perplexity or Google's AI Overviews, mention it, describe it correctly and recommend it in their answers. It is the equivalent of SEO for searches answered by AI.
What you need to know
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How is it different from SEO?
SEO (Search Engine Optimization) aims to get your page to appear organically in Google results. GEO, on the other hand, aims to get your brand to appear inside the answer the AI gives, often without the user clicking on any site.
Your brand may be disappearing from the answers
See how we work
AI recommends your competition
Someone asks for the best provider in your category and the answer mentions others.
Incorrect information about your brand
Old prices, discontinued products or descriptions that don't reflect who you are today.
Nobody is measuring it
Your web analytics don't show what happens inside AI answers, so the problem grows without you seeing it.
How we improve your brand visibility in AI
First we measure where you stand. Then we fix what AI reads about you and keep measuring every month.
Visibility assessment
What we doWith Scrunch we measure which questions you appear in, how you are described and who is recommended instead of you.
What you get
A baseline report of your visibility against your competitors.
Content plan
What we doWe identify the topics where you don't appear and the sources the models consult.
What you get
A prioritized plan of content and technical changes.
Optimization
What we doWe create and adjust content with direct answers, structured data and technical improvements so AI reads it well.
What you get
Optimized pages published on your site.
Continuous monitoring
What we doEvery month we measure how your presence in the answers changes.
What you get
A monthly report with results and next actions.
Why do GEO with TEAMCX?
What sets us apart
We measure and we also implement
Many providers deliver a visibility report. We also make the changes on your site, because we know the platform where your content lives.
Sitecore Platinum Partner
Proven experience and a certified team to implement and run Sitecore solutions.
One team
From license to continuous improvement: implementation, migration, operation and consulting.
Close to you
Teams in Mexico, Colombia, Brazil and Argentina, in your language and time zone.
Frequently asked questions about GEO
Don't see your question? Write to usNo, it complements it. Much of what makes a brand appear in AI answers, such as clear content, structured data and authority, are SEO fundamentals.
Asking manually gives you an idea, but answers change depending on the question, the user and the model. Tools like Scrunch measure it at scale, with hundreds of questions across several AI assistants.
[Confirm with Sitecore whether Scrunch works with any site or only with SitecoreAI, and adjust the answer.]
The first changes are usually noticeable in [X] weeks, although it varies by AI model and how often it updates its information.
Organic answers can't be bought. Some platforms are testing ad formats, but they are separate spaces marked as ads. GEO works on the organic side.
Find out what AI says about your brand
We show you how you appear today in AI answers compared with your competitors.
- License, implementation and support on a single platform.
- Reply in under 24 hours.
Let's book your consultation now!