Converting on the page where the traveler chooses a destination
Aer Lingus increased conversion on its homepage destination promotion by 150% and reduced exits from that same page by 16%.
See the casePut your destinations and properties into the answer the traveler reads, and welcome them to your site with what they came looking for.
















The search starts with a question about where to go, increasingly directed to an artificial intelligence, and if your brand isn't in that answer, the trip gets planned without you.
An assistant answers with what it finds published, and an incomplete description leaves your property out.
Someone who has already traveled with you comes back to your site and sees the same thing as any stranger.
The photos and text for each property are published separately, and not always in every language you sell in.
Being in the answer when someone asks where to travel. AI search solves this: it's the capability that works on your visibility in those answers.
Making sure the photos and text for each property are approved and available in every language you sell in. Digital Asset Management solves this: every image and approved document is where people look for it.
Recognizing the guest who has already traveled with you instead of welcoming them as a stranger. Audience and insights solves this by bringing every interaction a person has into a single profile, updated in real time.
Knowing at which step on the path to booking people drop off. Conversion optimization solves this, with A/B/n tests and analytics for every page based on live visitor data.
GEO, generative engine optimization, is the discipline of showing up in artificial intelligence answers. TEAMCX sells the platform that measures it and guides you through the entire purchase; acting on what that platform shows is, for now, up to your team or your agency.
GEO, powered by ScrunchAt TEAMCX we combine TEAM International's regional experience with the knowledge of the engineers behind Sitecore.
Aer Lingus increased conversion on its homepage destination promotion by 150% and reduced exits from that same page by 16%.
See the caseExperience Gold Coast got 52.5% more new visits and 174% more goal completions on its site, with 45,000 digital assets managed in one place.
See the caseScenic created content 40% faster and increased visits to its site by 42%, with three travel brands across six markets and multiple languages.
See the caseThe three figures cover both halves of the journey: the one that happens before the traveler names you, and the one that happens on your site. When photos, the text for each property, and a person's history live on a single platform, the destination campaign goes live in weeks and the page that welcomes that traveler already knows what to show them. The traveler never sees the platform: they see that the photo that won them over and the page that welcomes them tell the same story.
With the part that is yours: how much traffic reaches your destination pages, how much moves on to the booking step, and how much it costs today to publish a seasonal campaign. The return calculator works from that part.
What an assistant answers is built from published content, so the raw material is yours: the descriptions of each destination, each property, and each experience, complete and in the traveler's language. The capability that works on your visibility in those answers is called AI search, and it's one of the six in SitecoreAI.
Audience and insights brings together in one profile what that person has done with you: which destination they looked at, what they booked, when they traveled. With that profile, the same page is displayed differently depending on who opens it, and you don't need a campaign per segment for the returning guest to see something they recognize.
Every landing page depends on a ticket to IT, and AI lives in another tab where you copy, paste and fix. With TEAMCX solutions your team publishes on its own and uses AI built into your brand, with no limits.
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